We remember the excitement of visiting great bike shops when we were kids. And we live in a small city where news of bad service travels fast.

Two simple reasons why we are committed to making cyclists happy. Mostly, though, it's the beliefs of our founder John Potter who started the business in 1975 based on his desire "to make an honest bob and have a laugh doing what I really love", as he puts it.

He lives and breathes cycling as a fun, healthy and thoughtful activity and regards the bikes and bits and pieces a means to those ends." I don't see bicycles - I see people," says John.