We began trading in 2002 after taking over a cycle shop called PUSH and Pedal.

We have a huge stockholding of accessories, parts and cycles from toddlers to the aspiring tour de France rider.

We are authorised dealers for some of the leading brands of bikes inc Giant,Ridley,Merida and Van Nicholas.

As of Spring 2014 we will be offering a pro bike fit service.(details to be confirmed)

All bikes sold receive a full Pre Delivery Inspection so that our customers are safe in the knowledge that their cycle is in full working order. We also give a free six weeks service on all bikes sold.

We offer a complete workshop facility, which we operate on a drop in basis so no need to book. Most repairs are completed within one working day. All of our work is guaranteed.

All of our staff are either actively involved in various aspects of the sport or have been previously, from BMX, Cyclocross, Time Trialing, Track and Road Racing.

We currently support our own shop road team called LONG EATON CYCLES which is British Cycling affiliated.

We relocated to our new store in May 2013